Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has evolved rapidly over last ten years, even to the point where the term SEO is now puzzling and commonly misunderstood by many. In the past, SEO advertising was thought of to be an imperative aspect of a successful marketing plan for businesses of all sizes. However these days, the phrase is so misconceived that the concept has been mainly devalued. As an alternative to encouraging more consumers to a website via organic traffic, increasingly more businesses are choosing paid advertising because it is much easier and less time consuming.
This article will reveal why SEO advertising is still the best marketing avenue that can attract valuable leads and buyers to your company. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that brings about increased visibility, web traffic, ROI, and supplies credible insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to improve the visibility of your website, subsequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a store in the middle of George Street, except without the exorbitant rent! What’s better is that those individuals who visit your website are typically knowledgeable, certified leads that are currently looking for your products or services. The time and money it takes to convert these leads are subsequently substantially reduced.
- Measurable Results
A big benefit for SEO advertising is that you can measure your results and possess a better understanding of methods to strengthen your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising enables firms by presenting valued statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will generate only targeted, qualified leads to your company; those that are proactively looking for your products or services. TV and radio advertising might reach more individuals, but how many of those consumers are truly interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can tailor your campaigns based upon real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is expensive, however this is certainly not the case. The fact of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Although Pay Per Click has the ability to drive more income, your organic SEO remains the cornerstone of your online presence.
The question should actually be, can you afford to have insufficient SEO advertising? If customers are looking for your brand online but they can’t locate you, your rivals are succeeding and the lasting impacts can be severely damaging.
- Search Engines are Becoming More Popular
A current report uncovered that between 80 and 90% of customers will now look at online reviews prior to buying, whether online or in person. With this figure only escalating with further advancements in technology, it will not take long before everyone is shopping for products and services on the web.
Furthermore, it is anticipated that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, that makes it even more convenient for clients to use. If your business does not have an effective SEO advertising strategy, your buyers will not manage to locate you using their preferred means, and potential sales will undoubtedly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is noted and tracked. The data and metrics that come from this traffic provides organisations with credible information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, and also where they live. This data is exceptionally useful since it allows companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to reap the results, so if you’d like to speak to a reputable SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Wollongong on 1300 595 013 or visit http://www.internetmarketingexpertswollongong.com.au