Top Tips For The Greatest Email Sequences
Having worked as a sales rep for a number of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are tremendous because they substantially reduce the workload for a sales rep, nonetheless nowadays, everyone can empathise with finding an assortment of email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in building useful email sequences that actually sell their product. Setting up effective email sequences is both a science and an art, and if done skillfully, can produce splendid results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to build a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they just won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are some stats which emphasises their importance:
One-third of email recipients will open an email based completely on the subject line
Approximately 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Therefore, begin your email with some information they can relate to, like company news or their opinion to an event via Twitter or an online blog, then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently collaborated with another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s crucial that you get to the point immediately and keep the content targeted to the objectives of your prospect.
Tip 3 – Dump the bland ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.
The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you need to consider when developing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing specialists that can help you. Speak to the team at Internet Marketing Experts Wollongong today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswollongong.com.au.