This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)
In today’s competitive landscape of internet marketing, there’s no doubt that content is king. Content is pretty much everywhere and individuals love consuming it! It should come as no surprise that content is at the hub of almost all marketing strategies, with somewhere around 94% of small companies directing their efforts on content marketing. Having said this, with countless companies now directing their marketing campaigns on content, it’s becoming ever more challenging to stand out from the crowd and make your content marketing interesting and successful.
Have you attempted content marketing only to discover that you’re not getting the intended benefits? Well, you’re undoubtedly one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most effective ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, the best way to fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Submitting blogs and sending tweets are excellent, but if you don’t have any plans then you’re simply aiming in the dark. To produce meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.
Regardless of whether you intend to boost brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.
- Your content is not original
With the enormous amount of online companies these days, it’s pivotal that your content is distinguishable from others. Too many businesses will produce content without investigating the landscape and as a result develop content that simply gets lost in the crowd. Your content should be interesting, fun, and most importantly, offer value to visitors by offering solutions to usual pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into account the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or interesting text.
- You don’t advertise your content
Among the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? For you to flourish with your content marketing, it’s crucial that you promote your content through all available channels, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your niche.
Proposing it as a guest post to bloggers in your sector.
Including links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content comprises a sizeable portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a common mistake that businesses will make in their content creation, coupled with duplicate content, using the wrong keywords, and not optimising their meta tags.
Undertake some groundwork to identify the most desirable keywords that your audience would use to find your content. Also, use meta tags to your benefit to attract more users to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the chances of obtaining more high-quality, trusted links from relevant businesses.
At the end of the day, there can be hundreds of reasons why your content marketing isn’t giving you the desired results, however these points should deal with the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and develop captivating content that your viewers will naturally engage with.
If you’re about to give up on content marketing because of poor results, speak to Internet Marketing Experts Wollongong who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertswollongong.com.au