Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can voice their irritation with the 140 character limit in more detail, now that Twitter has formally affirmed that they have increased the character limit to 280 per Tweet!
The social networking site, which was launched in 2006, grew swiftly to become one of the most beloved social media platforms around the globe, however recent drops in growth prompted the social media giant to make some revisions. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking platform, Twitter disclosed on November 7 that they want every individual all over the world to ‘easily’ express themselves on Twitter. After carrying out a series of tests over the past few months, Twitter decided that they wanted to expand the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English however, encounter squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After conducting a number of tests to targeted users, Twitter received valuable results and believed the 240 character limit would be beneficial for most users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Additionally, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.
Since Twitter expanded the character limit, users have enjoyed a higher level of responses which brought about more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have smaller threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can often times be troublesome to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the growth of enterprises using social media as a channel to handle customer service matters, customers can now communicate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is dramatically enhanced. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues simply because the character limit was too restraining.
Longer Tweets means that companies can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Although some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users seem to be very content with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any assistance about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Wollongong by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswollongong.com.au