SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Wollongong company actually strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is swamped with small businesses, like yours in Wollongong, that just try to get some awareness, but annoy people instead. Every online marketer, Local business or even just internet user would adore to have that one post or video go viral and let the Social Media Machine just bring in free attention – but the truth is it is a game of chance, and the very best plan that everyone can follow is to make regularly quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you must bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing environment, as such you should make sure you reach people when it is going to be most successful. This means every little thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your target audience genuinely cares about you will see better response.
Content is not just words.
Keep in mind that when we talk about content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when making content. If you can continuously make posts that express one of the Three E’s then you will be on the path to producing a reputation for quality content.
If you are not sure on what your online or local Wollongong target audience will view as quality, then one of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company’s in Wollongong post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it however, one of the easiest ways to know what your Audience will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you find. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au