SEO Tactics To Forget in 2018
In today’s demanding market of digitalisation and globalisation, it’s imperative for businesses to employ online strategies and tactics that boost their exposure to customers that are actively seeking their services or products. Search Engines are without a doubt the most influential programs that will impact your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an effective investment that will enhance your visibility and conversion rates, or if used incorrectly, can harm your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.
Rather than revealing the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can smoothly verify how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the beginning of SEO, and its performance as an SEO technique has progressed rather quickly ever since. Even though link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public endorsement which corresponds with valued information on a website.
Aggressive link building takes place where links are collected in a synthetic way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that lots of individuals still perceive to be effective is excessive internal links. There is a common misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to bolster your SEO, and this can be done primarily with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a common mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a competent SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s important to keep up with these changes to prosper in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in touch with Internet Marketing Experts Wollongong on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswollongong.com.au