SEO Company Wollongong – Beware the SEO Traps.
SEO Agencies in Wollongong may all look the very same, but if you get enough knowledge you can protect yourself from falling into ploys.
Many years ago when I was discovering the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the issue? And I am sure that many Wollongong business would definitely have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Wollongong that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Wollongong, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never forget the fact that it’s your business, your livelihood.
With that in mind, here are a few questions for you to ask when looking for a Wollongong SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company wanting to understand your sales technique?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au