Digital Marketing Wollongong – Are You Profiting from your efforts?
Digital Marketing in Wollongong are vital when it comes down to success – so ask yourself right now, are you actually making money from your small business because of your SEO? If you aren’t then you may need to begin considering an SEO service for your Wollongong small business. But for right now, I would like to talk to you about a few points. For many years I have experienced all sorts of phases when it comes to the metrics that measure a particular website’s productivity. The data is very important; in fact, it’s critical. Split-testing projects or even websites are also important. There is, however, one metric that surpasses all others when it concerns measuring your website’s results and that is whether you are actually getting money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The greatest SEO on earth can’t fix these sorts of trouble, but a simple AdWords campaign can help your Wollongong business in this system. So let’s take a heath retreat in Wollongong that is just starting off with an AdWords Campaign – they are doing so since it will help to show them essential areas of their company and save them vast amounts of money, and years of squandered SEO efforts by starting small. During a 2 week campaign, the Wollongong heath retreat owners will uncover two simple items in those two weeks that will mold their SEO strategy for a long time to come.
- They understand the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They discover that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this basic data, they learn a great deal about what appeals to their potential customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords they know a simple call to action on the home page with the words ‘special offer’ and a price is powerful with their Wollongong target market.
They transform their home page to demonstrate that sort of feedback and in two brief weeks they are certainly on their way to having their website make money. They gave up some of their design plans on the home page to make way for a simple call to action, and all of a sudden bookings started rolling in.
-Remember that the majority of people, even if they buy from your website, don’t have very much time. Don’t make people look for how to order from your site; it will cost you.
This simple example demonstrates how evaluating what is occurring is so powerful for you as a website owner. Don’t only focus on traffic; web traffic won’t pay the bills. Concentrate on making sales.
At the end of the day, this is your biggest metric when it relates to your success and SEO – all of the others will feed into your sales and this growth. So my major piece of help is to start learning what you can, go get a book, look online, read some blogs and just make an effort and understand some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps look at approaching an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au