SEO (Page 7)

Google AdWords Management is a vital part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you seek.

Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain hope that it will create some new business for them. If you are a company in Wollongong (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really basic ideas that will really help you to visualise and keep track of a successful ad campaign.

True Meaning of AdWords – exploring all functions.

There are in fact 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Wollongong business then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I would like you to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more specific targeting so you can reach your Wollongong customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.

Budget

$5 will by no means see any real results– and not just because results cost more, but because you need to have a bigger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to think of how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to discover what will help you.

Monitoring your ad.

This is the step that far too many people discount because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you incorrect assumptions about its results. So pay attention to it and don’t be afraid to start again with new strategies.

So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Wollongong, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look out for in a successful Google AdWords campaign, or wish to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWollongong.com.au.

Search Engine Optimisation Plan in Wollongong is still a matter of seeing the forest for the trees. Have you become aware of On-Page SEO and Off-Page SEO? It is staggering the amount of people attempting to run an SEO campaign have not. But if you are thinking about your website already, thinking about if both its on-page and off-page work then you are just one of the few people who is considering SEO as a whole. The number of terrific seeming sites I see that are filled with problems both on-page and off-page in Wollongong is horrendous.

For me when I first started off trying to make money from my websites, and try Search Engine Optimisation Plan, I was busy aiming to get the color right or use very cool graphics. But do you think Google’s algorithm knows the difference between a wonderfully photographed image and a fuzzy backyard photo? Please don’t misinterpret me, I’m not saying your web page can look terrible or otherwise your Wollongong visitors will bounce right out of there no matter where you are ranked on the 1st page or how good your Search Engine Optimisation Plan is.

It’s just your priorities should be first of all a strong Search Engine Optimisation Plan then feel and look. If I was down to my last $2,000 dollars I would spend it all on my SEO strategy before I would make my site look pretty. It’s the web traffic that pays the bills not the visual appeal of the site.

So to summarize this small insight, ensure that when you develop a website or two you get a person who knows SEO first and web site design second. There are all sorts of beautiful pre-designed templates out there so you don’t have to look too hard to find them. Looking for the templates will take care of the look and feel of the website. It’s the SEO part that really matters and you can’t get a template for that. Take a look at the websites in your niche and in Wollongong that are ranked in the top 3 of the first page, you may be shocked how boring they may compared look to yours.

If you are not too certain get some insight or pay a SEO firm in Wollongong to assist with your Search Engine Optimisation Plan, it really is that simple, and the cost of not doing it could be far more. If you are thinking about taking this next step now, then feel free to call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

With any SEO Strategy in Wollongong, new clients are always keen to start with the layout first. And we always will need to stop them long before they get too far ahead of themselves since it is one of the final steps. But, once we have put down the SEO foundation for your SEO Strategy, we open the floodgates and are flooded by the amount of ideas for images, colour schemes, and so many areas which lots of folks just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy because if done correctly, your parts will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to connect to by customer in Wollongong and by search Engines. With that in mind, let’s have a quick look through a few areas especially that have this dual visual/SEO feature.

Navigation:

A website that is simple and easy to navigate leads to happy Wollongong users and a happy search engine. This is a matter of basic housekeeping; if your site is messy or too convoluted, then virtually nothing can be found and you will have consumers losing interest and unable to find your quality content. This is the same concern with your SEO Strategy, a muddled design can make it harder for your keywords and SEO driven content to be discovered and supplied to potential users in Wollongong.

Advertising:

Advertising is often a compulsory component of most sites, whether it is for external or internal reasons. Nevertheless, it is essential to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more harming to a user’s experience of a website than noticeable advertising. For that reason you need to consider how best to strike this balance between a sleek and user-friendly design and your advertising goal.

Interaction:

The ways in which a user can connect with your site will affect a variety of factors. As such there is a general benefit to using techniques such as mouse-overs to gain additional benefits. This is an area that allows for the blending of quality graphics and alt text in order to present more information and hit more keyword potential while not compromising a beautiful design. It means that you can add the extra item details or advertise your sales and other calls to action (CTAs) while enhancing the potential of your website for Search Engine Indexing.

Mobile focus:

Don’t forget to make sure that your site has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update arrival placed direct consequences and considerations upon focusing on a mobile-friendly design or responsive design. So you need to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an aspect that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while permitting mobile users a more tailored knowledge. It doesn’t need to be flawless, but as long as there has been a conscious consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about attempting to maintain the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a daunting process, but by taking into account the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these notions, it is necessary to make sure that all your content production and SEO focus is upon your correct target audience in Wollongong.

As the CEO of Internet Marketing Experts Wollongong, I understand the struggles that many people have when starting with their SEO Strategy in Wollongong. I actually ran a small company for a lot of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the info that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the end results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Marketing is a necessary component of online success and will always need energy and time to be successful no matter if you are a small business or a large company. If you have tried your hand at SEO and Marketing, as well as if you have no clue where to start then this is a wonderful place to begin.

Over the past ten years I have invested a ludicrous sum of money and energy figuring out the best way to make my websites generating income. If I had not had such bad experiences I don’t believe I would ever been forced into finding out SEO Marketing for myself. So keep in mind, and listen to a couple of the lessons I have found out so you can get the ideal start possible, particularly if you are a small business owner in Wollongong, or if you are just getting starting with SEO Marketing.

It all boils down to inspiration. It can come from any amount of places, but it is always hard when you fall into a type of ‘writers block’ and can not seem to come up with ideas for your business’ marketing strategy, product initiatives, social media, or content. If you find that holds true, try some of these ideas.

Look to Google’s Keyword planner. I speak about this tool a lot, and if you would like to know a few of the wonderful way to use it look here. It will assist to check out keywords, and help you think about some ideas to help include in your work and SEO campaign.

You may also wish to check out ‘ubersuggest’ it is yet another terrific resource that you can just type in a keyword and it will give you a lot more phrases that are connected with that word, it so fantastic for your SEO Marketing.

One clever thing I often look to for ideas for a blog or a post is history. It can lead to intriguing discussions of anniversaries, or perhaps just help to frame a new piece and give you some tips. Favourite place to turn to is ‘BBC on this day’ http://news.bbc.co.uk/onthisday

If you are looking for more inspiration:

•  Keep finding new and unique aspects of your Cairn’s business’s specific niche.
•  Read. Read as many books as you can in your business area– not only will it help you understand, but it will give you an interesting thing to discuss.
•  Seek to your competitors, and see if they have ideas.
•  Apply ideas outside of your small business area.
•  Look to each step of your business and think about not just FAQs but any help that you can provide along the way

While it may seem like a waste of time, some of the ways you can get ideas is to just search the internet to see what other people are doing with their SEO Marketing. No idea is original these days, so be inspired by what works, and then add your own twist to it so it is unique to your business, your brand, and your Marketing campaign.

Inspiration is so essential to knowing not only where to go, but how to get there. That is why my business Internet Marketing Experts Wollongong is driven by your ideas and your vision. We aim to work directly with you throughout the process and together we can accomplish some amazing things with your SEO Marketing.

If you want to learn more, consult on 1300595013 or visit, www.internetmarketingexpertsWollongong.com.au.

SEO Agencies in Wollongong may all look the very same, but if you get enough knowledge you can protect yourself from falling into ploys.

Many years ago when I was discovering the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the issue? And I am sure that many Wollongong business would definitely have done the same thing.

One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.

For those of you from Wollongong that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.

Even as a CEO of an SEO Company operating for Wollongong, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never forget the fact that it’s your business, your livelihood.

With that in mind, here are a few questions for you to ask when looking for a Wollongong SEO Company.

•  Does the SEO firm have the capacity to do all aspects of web design and coding?
•  Will they also study your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
•  Does the SEO firm have content writers in-house?
•  Does the SEO Company have a link strategy for your site?
•  Does the SEO firm handle your social media strategy?
•  Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
•  Is the SEO Company wanting to understand your sales technique?
•  How do they deal with coverage and communication?
•  Do they advise you quick-fix promises?

If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au