SEO (Page 11)

The Battle of the Brands

Your Website SEO Strategy in Wollongong is still really about keywords, but there really is one concern that some providers face when they attempt to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Wollongong, it would be excellent if for anybody that searches for ‘Yamaha’ in Wollongong your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

Digital Advertising Wollongong — Your Essential starting resource for your SEO and Marketing Ad campaign.

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Digital Advertising in Wollongong is so essential notwithstanding if you are a small business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

Over the past ten years I have devoted a ludicrous amount of resources and time working out the most ideal way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small business owner in Wollongong, or if you are just starting with Digital Advertising.

1.) The biggest thing that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you mindful that you can’t succeed without commitment.

– When you have your first marketing campaign. Don’t invest $2 and complain that it didn’t get the job done. You have to make a decision.

– You likewise can’t just manage your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everyone else, your Digital Advertising will be far better if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep track of your content. This will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being successful, and what still needs improvement.

4.) Some resources that I would certainly strongly recommend that you consider include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

– If you want to develop graphics, www.canva.com is wonderful, simple and simple to use for all your graphics needs, it is click and drop with lots of pre-sets.

– When producing infographics, have a look https://infogr.am/ it is a easy way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It sends you email reminders and lets you monitor people so that you can increase your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your Digital Advertising, it can be rather challenging to see how your business is going compared with your competition in Wollongong or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of people taking a look at your content as a Wollongong company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Wollongong I have seen a number of the best, and worst efforts at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

Is your online security in trouble?

SEO in Wollongong is something in which many business end up worrying about keywords and social networks, but take shortcuts that leave themselves at risk. Therefore I wish to show you a couple of tips and tricks I have already picked up to help you as a company in Wollongong to make sure you are not risking your security. The majority of these tips are centred on WordPress given that it is the most commonly used system, and there are many really practical ways that can help make it more secure.

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There is a remarkably large number of people that go to us because their WordPress site has been hacked. It can range from some horrible things such as having data and information stolen, to even having some malicious sites put up ads that you don’t want.

So my first bit of advice refers to passwords. Way too many people do not have a strong enough password because they either use the same one for every single thing, or it is something really common. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, such as a date, but spell it out. For instance, if your Wollongong business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make sure you consider security plug-ins. These are really critical and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had customers that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to stay away from free themes and buy something with far better security. Most companies that have safety and security issues have just chosen a pretty, free theme that is basic but has far too many areas that can be abused. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to basically invest $20 and get a trustworthy one which is known for security. I would suggest exploring www.envato.com they have some brilliant themes, and even have some premium themes totally free as part of their monthly specials.

That’s everything I have to say, just 3 quick, straightforward pieces of advice that you can execute this very day to save yourself pain and suffering down the track. Update your password, get a security plug-in, and get a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one relies on you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.