Online Marketing (Page 11)

The Battle of the Brands

Your Website SEO Strategy in Wollongong is still really about keywords, but there really is one concern that some providers face when they attempt to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Wollongong, it would be excellent if for anybody that searches for ‘Yamaha’ in Wollongong your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

Digital Advertising Wollongong — Your Essential starting resource for your SEO and Marketing Ad campaign.

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Digital Advertising in Wollongong is so essential notwithstanding if you are a small business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

Over the past ten years I have devoted a ludicrous amount of resources and time working out the most ideal way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small business owner in Wollongong, or if you are just starting with Digital Advertising.

1.) The biggest thing that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you mindful that you can’t succeed without commitment.

– When you have your first marketing campaign. Don’t invest $2 and complain that it didn’t get the job done. You have to make a decision.

– You likewise can’t just manage your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everyone else, your Digital Advertising will be far better if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep track of your content. This will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being successful, and what still needs improvement.

4.) Some resources that I would certainly strongly recommend that you consider include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

– If you want to develop graphics, www.canva.com is wonderful, simple and simple to use for all your graphics needs, it is click and drop with lots of pre-sets.

– When producing infographics, have a look https://infogr.am/ it is a easy way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It sends you email reminders and lets you monitor people so that you can increase your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your Digital Advertising, it can be rather challenging to see how your business is going compared with your competition in Wollongong or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of people taking a look at your content as a Wollongong company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Wollongong I have seen a number of the best, and worst efforts at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.