Online Marketing

Top SEO Trends In 2018

Online presence is an essential ingredient to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates each year, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to enhance their website traffic, customer engagement, and ultimately their returns.

User behaviour is evolving rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using out-of-date SEO tactics can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same rate, virtually 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a central aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an excellent strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. In fact, Google has composed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may noticeably transform the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Wollongong on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswollongong.com.au

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can voice their irritation with the 140 character limit in more detail, now that Twitter has formally affirmed that they have increased the character limit to 280 per Tweet!

The social networking site, which was launched in 2006, grew swiftly to become one of the most beloved social media platforms around the globe, however recent drops in growth prompted the social media giant to make some revisions. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking platform, Twitter disclosed on November 7 that they want every individual all over the world to ‘easily’ express themselves on Twitter. After carrying out a series of tests over the past few months, Twitter decided that they wanted to expand the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English however, encounter squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After conducting a number of tests to targeted users, Twitter received valuable results and believed the 240 character limit would be beneficial for most users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Additionally, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have enjoyed a higher level of responses which brought about more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have smaller threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can often times be troublesome to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a channel to handle customer service matters, customers can now communicate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is dramatically enhanced. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues simply because the character limit was too restraining.

More Creativity

Longer Tweets means that companies can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Although some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users seem to be very content with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any assistance about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Wollongong by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswollongong.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

 

In today’s ever-changing digital world, it’s important that businesses stay up to date with Google’s best practices to make sure they continue being competitive in their relevant online markets. With Google being the most dynamic and influential company on the web, it’s integral for them to keep abreast of all the threats and opportunities that the internet produces. As a result, Google releases a multitude of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online businesses that use Google-related services (pretty much every online business), understand meaningful changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online enterprises need to be flexible and adapt to new Google updates as soon as possible to guarantee they aren’t adversely impacted by these new releases.

The biggest Google update that has recently influenced online firms pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s extremely important that online enterprises implement the applicable changes as swiftly as possible if they wish to prevent any unfavourable consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is kept in a plain text file), they are susceptible to phishing sites that can basically steal this information from consumers that falsely believe they are providing their personal information to an authentic company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly have a bearing on millions of websites around the world. Prior to the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become scared of falling victim to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being shared between their visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the net. Eventually, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web because it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites use SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become compulsory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Wollongong by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswollongong.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got an amazing business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you possibly know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to produce a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the online community. At the moment, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will automatically adjust the appearance of your website to fit. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is imperative so of course WordPress has high security standards. Approximately one-quarter of websites are produced on WordPress so hackers are regularly searching for ways to compromise them. WordPress is well aware of this so has produced a series of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market today. Though there are many other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any inquiries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Wollongong on 1300 595 013 or visit their website: http://www.internetmarketingexpertswollongong.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a number of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are tremendous because they substantially reduce the workload for a sales rep, nonetheless nowadays, everyone can empathise with finding an assortment of email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in building useful email sequences that actually sell their product. Setting up effective email sequences is both a science and an art, and if done skillfully, can produce splendid results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they just won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are some stats which emphasises their importance:

 

One-third of email recipients will open an email based completely on the subject line

Approximately 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Therefore, begin your email with some information they can relate to, like company news or their opinion to an event via Twitter or an online blog, then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s crucial that you get to the point immediately and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Dump the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, make sure that you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

 

The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many factors that you need to consider when developing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing specialists that can help you. Speak to the team at Internet Marketing Experts Wollongong today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswollongong.com.au.