Online Marketing

Top Benefits of PPC Advertising

There is a plethora of online marketing strategies that can help websites in enhancing their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. While SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.

 

What if you want to see results instantly? Whether your website has just been published or you’re a small company that simply can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by placing your advertising campaigns in front of individuals who are actively seeking for your products or services.

 

In short, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The benefits that many websites reap from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to measure and track your results in real-time. Whether or not you set your daily budget to $1 or $10, there are an array of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to quickly evaluate the effectiveness of their campaigns and quickly make tweaks where necessary to improve performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based on your advertising objectives.

 

Fast Entry

PPC allows any type of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to specify a maximum daily budget. Although SEO is a very productive strategy, it regularly takes many months to see results so if you’re a new company that needs to improve traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the ability to export the results of an advertising campaign and examine various metrics provides websites with valued data which can be used in other marketing approaches. In addition to this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO initiatives. PPC also makes it possible for websites to discover data about their comptetition by utilising 3rd party tools like KeywordSpy and SpyFy, enabling them to develop a profile of their competitors and what market share is readily available.

 

As you can see, PPC is an amazing marketing tool that is suitable for all kinds of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results presents invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any advice in putting together your PPC ad campaigns, contact Internet Marketing Experts Wollongong on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswollongong.com.au

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

In today’s competitive landscape of internet marketing, there’s no doubt that content is king. Content is pretty much everywhere and individuals love consuming it! It should come as no surprise that content is at the hub of almost all marketing strategies, with somewhere around 94% of small companies directing their efforts on content marketing. Having said this, with countless companies now directing their marketing campaigns on content, it’s becoming ever more challenging to stand out from the crowd and make your content marketing interesting and successful.

 

Have you attempted content marketing only to discover that you’re not getting the intended benefits? Well, you’re undoubtedly one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most effective ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Submitting blogs and sending tweets are excellent, but if you don’t have any plans then you’re simply aiming in the dark. To produce meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Regardless of whether you intend to boost brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

 

With the enormous amount of online companies these days, it’s pivotal that your content is distinguishable from others. Too many businesses will produce content without investigating the landscape and as a result develop content that simply gets lost in the crowd. Your content should be interesting, fun, and most importantly, offer value to visitors by offering solutions to usual pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into account the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or interesting text.

 

  1. You don’t advertise your content

 

Among the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? For you to flourish with your content marketing, it’s crucial that you promote your content through all available channels, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your sector.

Including links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content comprises a sizeable portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a common mistake that businesses will make in their content creation, coupled with duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some groundwork to identify the most desirable keywords that your audience would use to find your content. Also, use meta tags to your benefit to attract more users to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the chances of obtaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there can be hundreds of reasons why your content marketing isn’t giving you the desired results, however these points should deal with the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and develop captivating content that your viewers will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, speak to Internet Marketing Experts Wollongong who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertswollongong.com.au

 

SEO Tactics To Forget in 2018

In today’s demanding market of digitalisation and globalisation, it’s imperative for businesses to employ online strategies and tactics that boost their exposure to customers that are actively seeking their services or products. Search Engines are without a doubt the most influential programs that will impact your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an effective investment that will enhance your visibility and conversion rates, or if used incorrectly, can harm your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.

 

Rather than revealing the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can smoothly verify how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the beginning of SEO, and its performance as an SEO technique has progressed rather quickly ever since. Even though link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public endorsement which corresponds with valued information on a website.

 

Aggressive link building takes place where links are collected in a synthetic way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that lots of individuals still perceive to be effective is excessive internal links. There is a common misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to bolster your SEO, and this can be done primarily with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a competent SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s important to keep up with these changes to prosper in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in touch with Internet Marketing Experts Wollongong on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswollongong.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networks and want to learn the essentials of one of the coolest platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users socialise with one another through brief messages of up 280 characters. Right now there’s close to 6,000 tweets being sent through cyberspace every second, differing from standard text messages to memes, gifs, images, videos, and even more. Twitter is one of the most trendy social networking sites and is very different to other social media giants like Facebook and Instagram.

Twitter is a platform where people distribute an assortment of information; from news, jokes, politics, or just everyday thoughts about odd topics! As opposed to having a circle of friends like Facebook, Twitter is built upon followers (not specifically friends) so not only can you connect with friends, but also your favourite journalists, sport stars, and politicians as well. Everything you upload on Twitter is accessible publicly for anyone to see, but don’t stress, you can quickly alter your preferences to private if you wish to.

 

The first step in understanding Twitter is to be able to interpret the basic terms and slang used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either elect to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and hit the signup tab. The full name you insert will be your display name, but this can be modified as frequently as you wish. Select a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for validation purposes, chosen an avatar, and written a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a fan. Once you’ve signed up, Twitter will provide a helpful sort of setup wizard to help you start, like suggesting some users that you may have an interest in following. You can give Twitter permission to surf your contacts list to discover any of your friends that are currently using Twitter. Following friends and other users is really easy, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow based on the sorts of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it satisfies Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a full range of different media that can be uploaded through your device. Don’t forget though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and communicate with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply talk to Internet Marketing Experts Wollongong on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswollongong.com.au

 

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just published your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools due to the fact that it allows you to get your message in front of prospective consumers that are directly seeking your products or services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can focus on the most crucial variables that will have the greatest effect on your SERP listings.

It is essential to understand that the weight of each variable changes gradually, so Google will place more significance on certain variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content due to the fact that Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so delivering quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and found that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most vital variables in SERP listings due to the fact that the more links there are to your website from credible sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best sign of relevancy and validity.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computer or laptops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are frequently changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in how you can properly execute any of the above SEO methods, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Wollongong by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswollongong.com.au