Marketing (Page 2)

SEO Advertising Wollongong – What will 2016 hold for local business?

SEO Advertising in Wollongong is a complicated matter, and as we enter 2016, people are in a mindset where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the corner, but if you determine the fundamental parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I hope to try and point out to you several of the major patterns that have been surfacing in 2015 throughout the Wollongong SEO market and the world. From this with any luck together we can try and work out where to focus our efforts, this will be particularly helpful if you are a local Wollongong business.

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Think Local

This is the biggest emerging trend and it is going to keep increasing in significance. This means that if you are an Wollongong company and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Wollongong searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain interest in Wollongong.

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Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Wollongong business. 1– you have to be taking note of growing patterns, and make certain you have the ability to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore directly into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Wollongong store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s a clever promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of apps. such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local company in Wollongong. Be creative and even explore what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to incorporate a similar idea into you own campaign

My closing pieces of parting advice– and these are things that you should do right now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Wollongong level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Wollongong businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Internet Marketing Wollongong in 2016 – A Sweet Opportunity

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SEO Internet Marketing Wollongong  can provide a world of possibilities In the world of SEO, especially when it comes to producing substance for your Wollongong business. But don’t all opportunities – choose the right ones that work for your business. To take the timeless ‘kid in a candy store’ cliché, you may be thrilled to see all of these fantastic ideas in front of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up ill and looking a fool, but you won’t have really done any one task effectively.

So let’s talk about the Wollongong ‘Content Candy store‘.

Well, content (as most of us may know) is a broad and expansive term provided to the aspects of your website that your customers and target market can view and interact with. This can be visual, literary, or even stretch beyond the website into everyday events or activities.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can assist you in interacting with your audience in Wollongong while still developing a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For instance, if you haven’t thought of enlivening your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the options and don’t be afraid to keep trying several ideas until you find the technique that is not only right for that specific situation, but right for your Wollongong company.

Because as you are probably aware, content creation doesn’t have to stop at your website. The development of off-site content is an exciting and useful way to broaden your brand and add to your link profile and audience. This opens you up to a new area of success. If you are creating great content then you should try and share it about, publish both on-site and off-site to maximise visibility.

Make sure you keep the very best content for your own website, the content that is keyword-rich and really helps to engage with the audience, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is among the best ways to build the visibility for your brand and develop a name for you that is interchangeable with high quality content.

But be cautioned, often people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t decide on all options, choose the right ones that work for your business– Don’t grab everything in the Candy Store.

You need to start thinking of what will be really beneficial to you and your company and then act from there, if content is going to be stretched thin or not actually help, then don’t waste your time and money on it, easy. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

SEO Marketing Wollongong – Your Essential starting resource for your SEO and Marketing Ad campaign.

SEO Marketing in Wollongong is so essential notwithstanding if you are a small business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

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Over the past ten years I have devoted a ludicrous amount of resources and time working out the most ideal way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small business owner in Wollongong, or if you are just starting with SEO Marketing.

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1.) The biggest thing that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you mindful that you can’t succeed without commitment.

– When you have your first marketing campaign. Don’t invest $2 and complain that it didn’t get the job done. You have to make a decision.

– You likewise can’t just manage your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everyone else, your SEO Marketing will be far better if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep track of your content. This will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being successful, and what still needs improvement.

4.) Some resources that I would certainly strongly recommend that you consider include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

– If you want to develop graphics, www.canva.com is wonderful, simple and simple to use for all your graphics needs, it is click and drop with lots of pre-sets.

– When producing infographics, have a look https://infogr.am/ it is a easy way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It sends you email reminders and lets you monitor people so that you can increase your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your SEO Marketing, it can be rather challenging to see how your business is going compared with your competition in Wollongong or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of people taking a look at your content as a Wollongong company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Wollongong I have seen a number of the best, and worst efforts at SEO Marketing and so we don’t waste any time or your effort in creating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

Wollongong SEO Experts – Google is constantly changing are you?

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongongIf you run a business in the Wollongong area and are trying to get your head around what you need to do to increase the traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Yahoo and Bing. In fact, they are moving the goal posts almost daily; it can be difficult for business owners to keep up.  Internet Marketing Experts Wollongong understands this andare constantly making the required adjustments so our clients succeed online.  Our work is made easier by the fact that we know what our clients’ endgame is, what they want to achieve.

 

In the past,Search Engine Optimisation, or SEO, referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

 

As a website owner you need to know that your SEO company is keeping up with these changes or you will find that your website will slip further down the search rankings.  The role of a good SEO company in Wollongong,or anywhere in Australia for that matter,has become increasingly complex asthe way that people search has become more complex as well as localised.

 

If you looked at an SEO plan in the past it would have been a fairly straight-forward process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and focus your content on the core principle you wanted to promote.

 

In 2015, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have clear-cut and logical and tactics in place and working for you.  To compete successfully you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

 

If you feel like your SEO agency is falling behind or is out of date then consider changing since it will cost you in the long term.  If you would like a no obligation free consultation then give Internet Marketing Experts Wollongong a call today on 1300 595 013 or visit our website here www.internetmarketingexpertswollongong.com.au

Know your customers and you know your Wollongong business

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Customer Profiles are a way to envision and understand your ideal Wollongong customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing Experts Wollongong we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using internet marketing and SEO practices.

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Language:
    • What language or ways do they communicate these issues
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Wollongong