SEO Advertising in Wollongong is a complicated matter, and as we enter 2016, people are in a mindset where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the corner, but if you determine the fundamental parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I hope to try and point out to you several of the major patterns that have been surfacing in 2015 throughout the Wollongong SEO market and the world. From this with any luck together we can try and work out where to focus our efforts, this will be particularly helpful if you are a local Wollongong business.
This is the biggest emerging trend and it is going to keep increasing in significance. This means that if you are an Wollongong company and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Wollongong searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain interest in Wollongong.
Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Wollongong business. 1– you have to be taking note of growing patterns, and make certain you have the ability to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore directly into their wallets.
Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Wollongong store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s a clever promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local company in Wollongong. Be creative and even explore what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to incorporate a similar idea into you own campaign
My closing pieces of parting advice– and these are things that you should do right now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Wollongong level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Wollongong businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au