Online presence is an essential ingredient to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates each year, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to enhance their website traffic, customer engagement, and ultimately their returns.
User behaviour is evolving rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using out-of-date SEO tactics can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.
Plenty of users are now wishing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same rate, virtually 50% of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will still be a central aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an excellent strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very worthwhile in the future.
Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. In fact, Google has composed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though conventional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may noticeably transform the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Wollongong on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswollongong.com.au