If you’ve just published your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools due to the fact that it allows you to get your message in front of prospective consumers that are directly seeking your products or services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can focus on the most crucial variables that will have the greatest effect on your SERP listings.
It is essential to understand that the weight of each variable changes gradually, so Google will place more significance on certain variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great emphasis is placed on content due to the fact that Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so delivering quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and found that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most vital variables in SERP listings due to the fact that the more links there are to your website from credible sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best sign of relevancy and validity.
- Mobile Optimisation
With more users now surfing from mobile devices than computer or laptops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are frequently changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any support in how you can properly execute any of the above SEO methods, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Wollongong by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswollongong.com.au