Author: Charles (Page 8)

With any SEO Strategy in Wollongong, new clients are always keen to start with the layout first. And we always will need to stop them long before they get too far ahead of themselves since it is one of the final steps. But, once we have put down the SEO foundation for your SEO Strategy, we open the floodgates and are flooded by the amount of ideas for images, colour schemes, and so many areas which lots of folks just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy because if done correctly, your parts will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to connect to by customer in Wollongong and by search Engines. With that in mind, let’s have a quick look through a few areas especially that have this dual visual/SEO feature.

Navigation:

A website that is simple and easy to navigate leads to happy Wollongong users and a happy search engine. This is a matter of basic housekeeping; if your site is messy or too convoluted, then virtually nothing can be found and you will have consumers losing interest and unable to find your quality content. This is the same concern with your SEO Strategy, a muddled design can make it harder for your keywords and SEO driven content to be discovered and supplied to potential users in Wollongong.

Advertising:

Advertising is often a compulsory component of most sites, whether it is for external or internal reasons. Nevertheless, it is essential to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more harming to a user’s experience of a website than noticeable advertising. For that reason you need to consider how best to strike this balance between a sleek and user-friendly design and your advertising goal.

Interaction:

The ways in which a user can connect with your site will affect a variety of factors. As such there is a general benefit to using techniques such as mouse-overs to gain additional benefits. This is an area that allows for the blending of quality graphics and alt text in order to present more information and hit more keyword potential while not compromising a beautiful design. It means that you can add the extra item details or advertise your sales and other calls to action (CTAs) while enhancing the potential of your website for Search Engine Indexing.

Mobile focus:

Don’t forget to make sure that your site has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update arrival placed direct consequences and considerations upon focusing on a mobile-friendly design or responsive design. So you need to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an aspect that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while permitting mobile users a more tailored knowledge. It doesn’t need to be flawless, but as long as there has been a conscious consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about attempting to maintain the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a daunting process, but by taking into account the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these notions, it is necessary to make sure that all your content production and SEO focus is upon your correct target audience in Wollongong.

As the CEO of Internet Marketing Experts Wollongong, I understand the struggles that many people have when starting with their SEO Strategy in Wollongong. I actually ran a small company for a lot of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the info that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the end results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Marketing is a necessary component of online success and will always need energy and time to be successful no matter if you are a small business or a large company. If you have tried your hand at SEO and Marketing, as well as if you have no clue where to start then this is a wonderful place to begin.

Over the past ten years I have invested a ludicrous sum of money and energy figuring out the best way to make my websites generating income. If I had not had such bad experiences I don’t believe I would ever been forced into finding out SEO Marketing for myself. So keep in mind, and listen to a couple of the lessons I have found out so you can get the ideal start possible, particularly if you are a small business owner in Wollongong, or if you are just getting starting with SEO Marketing.

It all boils down to inspiration. It can come from any amount of places, but it is always hard when you fall into a type of ‘writers block’ and can not seem to come up with ideas for your business’ marketing strategy, product initiatives, social media, or content. If you find that holds true, try some of these ideas.

Look to Google’s Keyword planner. I speak about this tool a lot, and if you would like to know a few of the wonderful way to use it look here. It will assist to check out keywords, and help you think about some ideas to help include in your work and SEO campaign.

You may also wish to check out ‘ubersuggest’ it is yet another terrific resource that you can just type in a keyword and it will give you a lot more phrases that are connected with that word, it so fantastic for your SEO Marketing.

One clever thing I often look to for ideas for a blog or a post is history. It can lead to intriguing discussions of anniversaries, or perhaps just help to frame a new piece and give you some tips. Favourite place to turn to is ‘BBC on this day’ http://news.bbc.co.uk/onthisday

If you are looking for more inspiration:

•  Keep finding new and unique aspects of your Cairn’s business’s specific niche.
•  Read. Read as many books as you can in your business area– not only will it help you understand, but it will give you an interesting thing to discuss.
•  Seek to your competitors, and see if they have ideas.
•  Apply ideas outside of your small business area.
•  Look to each step of your business and think about not just FAQs but any help that you can provide along the way

While it may seem like a waste of time, some of the ways you can get ideas is to just search the internet to see what other people are doing with their SEO Marketing. No idea is original these days, so be inspired by what works, and then add your own twist to it so it is unique to your business, your brand, and your Marketing campaign.

Inspiration is so essential to knowing not only where to go, but how to get there. That is why my business Internet Marketing Experts Wollongong is driven by your ideas and your vision. We aim to work directly with you throughout the process and together we can accomplish some amazing things with your SEO Marketing.

If you want to learn more, consult on 1300595013 or visit, www.internetmarketingexpertsWollongong.com.au.

SEO Agencies in Wollongong may all look the very same, but if you get enough knowledge you can protect yourself from falling into ploys.

Many years ago when I was discovering the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the issue? And I am sure that many Wollongong business would definitely have done the same thing.

One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.

For those of you from Wollongong that know a bit relating to the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.

Even as a CEO of an SEO Company operating for Wollongong, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never forget the fact that it’s your business, your livelihood.

With that in mind, here are a few questions for you to ask when looking for a Wollongong SEO Company.

•  Does the SEO firm have the capacity to do all aspects of web design and coding?
•  Will they also study your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
•  Does the SEO firm have content writers in-house?
•  Does the SEO Company have a link strategy for your site?
•  Does the SEO firm handle your social media strategy?
•  Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
•  Is the SEO Company wanting to understand your sales technique?
•  How do they deal with coverage and communication?
•  Do they advise you quick-fix promises?

If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Advertising is a fascinating area which you should try for your local Wollongong business if you hope to boost your SEO campaign. The ideal place to turn to is Google AdWords to discover how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand quest of Google advertising.

But right before you start, know this:

•  You will not see growth until you commit– don’t merely spend $1 and expect amazing results.
•  You have to let your ad campaign run for a minimum of a week– if you try and decipher the results before this you will not see what actually happens, there is often a peak of interest at the start, which will resolve after a week.
•  And there are furthermore two distinct systems in Google AdWords. There is AdWords ‘classic’ as well as Google AdWords ‘Express’.
•  You can make an advertisement for your Wollongong company through Express far more quickly than classic AdWords, on the other hand you will have less options and less tools.
•  Your Ad Campaigns don’t carry between the two systems, so you can’t manage an express ad from Classic AdWords.

So It is very simple to establish your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way! Simply choose your location (such as Wollongong) and your Budget. But I have always found the part that people find tough is understanding what to actually write for your ad.

Headline.

The headline is the name of an ad. It needs to be enticing and eye-catching! It needs to be contained in only twenty-five characters. Note: the headline can’t be combined with the descriptions.

Description 1 and 2.

The description shows the title and provides a great call-to-action (CTA) to prompt the reader to click on your ad for Wollongong. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2– that’s absolutely fine. However, wach description line can not extend past thirty-five characters.

Display URL.

It is the URL presented on the ad but it could be different from the real one if it is too lengthy or too complex. A display URL can include the keyword or the search intent in the URL path to become more relevant.

Official Rules for Writing Ads.

•  Only one exclamation mark, and absolutely no exclamation mark in the headline.
•  Do not use the word ‘click’ or anything that is inconsistent with the performance of Google searches as per their policy.
•  No misusing of upper case.
•  Respect the character limits.

All the policies for Google ads are outlined here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also presents you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can comprehend how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords Ad for your Wollongong business!

So I have aimed to give you a little bit of an awareness of where you can start with SEO Advertising in Wollongong, but there are so many other elements which will require your attention as your business grows. My advice is that you have to start learning more and more, and the fact that you are checking out this blog is a good beginning because free information like this can help you combine it all together. If you are searching for even more though, and what to put this into practice, then you may want to start thinking about an SEO company to boost your SEO Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

Search Engine Optimisation is all about appreciating the rules, and the ways that you can actually be successful and get to the sought after top position in Google. And it is no different for Facebook– there are certainly some essential areas that you will need to focus on to make sure you are achieving success. Facebook for your business means virtually nothing if you cannot use it to grow your business and your brand. You will need to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Search Engine Optimisation project in Wollongong.

You ought to start thinking about Facebook in the right way, how do you do this? Well you need to make sure you understand a bit about what you are doing since Facebook for your company is fundamentally different to the one you have for your own personal use. By having a greater awareness and appreciation for how dynamic a website and program Facebook can be, you are going to have the ability to use it to its fullest potential to advance your Business and brand.

So I always consider a good foundation to be founded on these 6 ‘Pillars of success’.

•  Be Human
•  Develop your Brand
•  Meaningful Conversations
•  Excellent Content
•  Calls to Action
•  Monitor progress

This means that you need to focus on making sure that you show customers that you are actually a person, not some evil company. That you can use communication to grow your brand, that top quality content is key to actual engagement from your fans, that a call to action is very important to the posts you make, and that you should keep checking what happens and pay attention to what is really working for you.

If you are a small business, if you really don’t have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to start, and these are the areas to focus on.

If you are just starting off with Facebook, then I also would encourage you to start thinking of the following questions.

•  Why do you want to have a Facebook page for your business?
•  What do you want from your efforts on Facebook?
•  What forms of marketing have you taken before?

Keep these questions in mind all throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual approach to Search Engine Optimisation, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au