Author: Charles (Page 7)

Your Online SEO in Wollongong is no different to any other city or country, because in other words all our campaigns are driven by the same thing, Data. Hopefully you understand the basics of your business and by now you should understand that when it comes to your Online SEO there is a solid connection between your Wollongong Audience Know-how and selecting the top Keywords. The keyword searches that a Google user will use are highly individual and reflect not only intentions, but also vocabulary. Sometimes it can be a basic matter of understanding how two people would discuss a similar product, such as ‘SEO services’ and ‘Website help’ while both terms may in fact apply to the same product, if you don’t have a knowledge of the type of wording your customer would use then you may miss a valuable prospect for your Online SEO.

By understanding your target market, you can take the huge quantity of keyword possibilities and filter it into what your customers would be most likely to use. By prioritising you can specialise your focus and save on wasted efforts. However, something that I really want to stress is that you need to ensure that you handle this process correctly. Way too many people try and create an Audience Profile and fail because they give up too soon or have no idea how to use it. So here are a few tips for you to consider when you start on your Wollongong customer profiles.

Often in the marketing world you will see that customer profiles will be developed at a large expense to help with someone’s Online SEO only to sit abandoned and have no direct role. This occurs when the profile has not been created effectively, or has been created simply to tick a box and move on. Some of the reasons for this failure include:

Poor Data foundation:

If your data is not true, or is skewed by poor outcomes or bias, then your information is useless. You need to be concentrating on the deep and actionable insights into the minds of your Wollongong potential customers or you will only have a superficial, perhaps even inaccurate depiction that is doomed to fail.

Profiles are not versatile:

If the profile is not well-rounded then it can not be expected to stand for the actual body of your customer base. This stems from troubles with minimal or poorly retrieved sources for your customer base. Again, if a profile is not versatile, then they are just basic words on a page and can not represent your true Wollongong customer. Best solution to this, is to engage the services of someone with experience in this area of sales, (even better if it is SEO oriented) so that you know that the drafted profile will be a dynamic, living embodiment of your actual audience; this is what will boost your Online SEO.

Too much data, no enough life:

If you have your profile simply as a list of dot points regarding age, gender, and income, then they are just another lot of statistics and not a profile. This ‘soul’ in your profile is what assists to show the motivations for the customer, ways in which they shop, how they think, and what they want. If you are reduced in the meaningful analysis then your team can’t be inspired into insights and the efficiency of these profiles will be short-lived.

Focus shifts:

Some corporations don’t use the profiles to their fullest potential because they don’t value the insights they provide. If you are merely doing this as a task to ‘tick off this to-do list’ and carry on with your Online SEO, then no matter how good your information is, you won’t get the benefits. This comes down to culture and education, if you value this method, your team will appreciate it and it will be treated with the respect really needed to actually see results.

By now it should be clear that an in-depth and complete understanding of your Audience is critical to any business and essential to a successful SEO campaign.

As the CEO of Slingshot Internet Marketing, I know the problems that many people have when starting off with their Online SEO. I myself ran a small business for a variety of years and had to learn SEO from scratch and by a lot of trial and error. So always remember to start off strong and use the info that you know. Once you have developed that foundation, learn as much as possible about your Online SEO, and be patient with the results. If you come to a time when you are unclear, or want to set your business apart from the rest, then think about having a chat to an SEO expert. If you want more information call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

When it comes to your Website SEO Strategy in Wollongong, One of the things that is substantially adjusted over the past twenty years is our potential to get into business for little to no cost. When I was in my early twenties I was lucky enough to work with a very large company in an excellent role, and it had all the trimmings of a great job. It had the flexible hours, great salary, expense account, great office filled with nice people– the lot. To be successful in the position wasn’t significantly difficult, so life was good. I was newly married, starting a small family, and building our first home. There was one issue with the job; I hated it! It was soul destroying– the politics, the jargon, the ‘keep your head down and don’t rock the boat’ mentality. I was convinced I could do a far better job of running the business than the existing management. (Keep in mind I was twenty-three.).

So, not actually having any idea what I could or should do, I decided to dip my toe into an idea that I had. Before I quit my nice job I would start my new business on the side, in my lunch break. I had no money so I was forced to start small. At first I spent about $100, printed up some business cards, and whilst I was on my lunch break from my full-time job I went door-to-door selling my product. After roughly three months of that I had made enough money to put in about $15,000 dollars on some equipment that would help me to no longer buy my product from a supplier, as I could produce the item in-house. This equipment allowed me to lower my costs as well as to control my delivery times. After making that choice I then quit my corporate job, certainly never to return. This business expanded over the years and began me out on the road of self-employment. Back then $15,000 was a substantial amount of hard earned cash to risk, but it wasn’t so scary because I actually had some clients and revenue.

There is absolutely nothing remarkable about this story and you hear them all the time, but I would like to use it as an example of a strategy that I still feel strongly about, and it all comes down to how much you are willing to risk, knowing what you want next, and your Website SEO Strategy. I have set up forty+ businesses since that first one and I have indeed always followed the same principles because I have a problem with wasting cash on a bad idea. Because when it comes down to it, there is an impressive level of things that you should do all on your own without the need for an SEO agency or somebody else helping you. So all I can advise is that you progress and find out what you can about how to improve your Website SEO Strategy on your own. But when it involves attempting to boost your success even more, or being unique, that is when I would suggest turning to an SEO professional to give your company a boost. If you are looking to make that step now, then contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Companies in Wollongong are among the best places to turn to when you want to find out some of the growing trends in SEO — this is especially important as 2016 begins to pick up. And so the piece of advice I wish to give people reading this is to actually target your Social media– primarily your ‘calls to action’. These aspects are your Likes, Clicks, Comments and Shares. These 4 actions are the element to any success in Facebook Marketing– It expands awareness, measures success and results in better interaction and sales.

To benefit from this, look at what will in fact inspire your fans to take action and support you and your cause. Consider things which include discounts, specials and deals– even consider exclusive Facebook content or products. If you make your fans feel special and valued then they will continuously grow in number. But when it comes down to it, they need constant focus; if you don’t connect with them as a whole or don’t let them know how they can interact then they won’t in fact do anything. The very best thing to carry out is that each time you put together content, or consider content ask yourself ‘if it is quality’, and ask ‘if it is valuable’. This ‘value’ doesn’t mean ‘something worth money’ but basically it means if it is content that actually helps. You need to be adding Value to a newsfeed, not throw more garbage into the heap– you need to be the diamond in the rough. Only at that time will you start to see the outcomes you are after, and in fact convert ‘likes’ into ‘subscriptions’ into ‘customers’.

What you need to recognize about your average customer (and especially your ordinary Facebook user) is that they don’t actually like to do anything. If you make a post with way too many words, 95 % of people will not bother to scroll down to read it– your customers are inherently lazy, so you have to make it easy for them to engage. This is certainly clear when it comes to Calls to Action, because if you don’t tell them to like, click, share, message, buy (or whatever it is you want them to do) then they probably won’t do it! So create this quality content, but always remember the call to action to incite people to actually act on your content.

The Social Media aspect of SEO is ever-increasing in importance, and will continue to be a growing trend as we move through 2016. If you are looking for an SEO agency at the moment to help boost your success and reach, then make sure they actually recognise Social Media because many in Wollongong still are not paying enough attention. If you wish to have a chat to an agency about what could be next for your business, then think about giving Internet Marketing Experts Wollongong a call on.

1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

Google AdWords Management is a vital part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you seek.

Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain hope that it will create some new business for them. If you are a company in Wollongong (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really basic ideas that will really help you to visualise and keep track of a successful ad campaign.

True Meaning of AdWords – exploring all functions.

There are in fact 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Wollongong business then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I would like you to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more specific targeting so you can reach your Wollongong customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.

Budget

$5 will by no means see any real results– and not just because results cost more, but because you need to have a bigger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to think of how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to discover what will help you.

Monitoring your ad.

This is the step that far too many people discount because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you incorrect assumptions about its results. So pay attention to it and don’t be afraid to start again with new strategies.

So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Wollongong, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look out for in a successful Google AdWords campaign, or wish to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWollongong.com.au.

Search Engine Optimisation Plan in Wollongong is still a matter of seeing the forest for the trees. Have you become aware of On-Page SEO and Off-Page SEO? It is staggering the amount of people attempting to run an SEO campaign have not. But if you are thinking about your website already, thinking about if both its on-page and off-page work then you are just one of the few people who is considering SEO as a whole. The number of terrific seeming sites I see that are filled with problems both on-page and off-page in Wollongong is horrendous.

For me when I first started off trying to make money from my websites, and try Search Engine Optimisation Plan, I was busy aiming to get the color right or use very cool graphics. But do you think Google’s algorithm knows the difference between a wonderfully photographed image and a fuzzy backyard photo? Please don’t misinterpret me, I’m not saying your web page can look terrible or otherwise your Wollongong visitors will bounce right out of there no matter where you are ranked on the 1st page or how good your Search Engine Optimisation Plan is.

It’s just your priorities should be first of all a strong Search Engine Optimisation Plan then feel and look. If I was down to my last $2,000 dollars I would spend it all on my SEO strategy before I would make my site look pretty. It’s the web traffic that pays the bills not the visual appeal of the site.

So to summarize this small insight, ensure that when you develop a website or two you get a person who knows SEO first and web site design second. There are all sorts of beautiful pre-designed templates out there so you don’t have to look too hard to find them. Looking for the templates will take care of the look and feel of the website. It’s the SEO part that really matters and you can’t get a template for that. Take a look at the websites in your niche and in Wollongong that are ranked in the top 3 of the first page, you may be shocked how boring they may compared look to yours.

If you are not too certain get some insight or pay a SEO firm in Wollongong to assist with your Search Engine Optimisation Plan, it really is that simple, and the cost of not doing it could be far more. If you are thinking about taking this next step now, then feel free to call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au