Author: Charles (Page 10)

Digital Marketing in Wollongong are vital when it comes down to success – so ask yourself right now, are you actually making money from your small business because of your SEO? If you aren’t then you may need to begin considering an SEO service for your Wollongong small business. But for right now, I would like to talk to you about a few points. For many years I have experienced all sorts of phases when it comes to the metrics that measure a particular website’s productivity. The data is very important; in fact, it’s critical. Split-testing projects or even websites are also important. There is, however, one metric that surpasses all others when it concerns measuring your website’s results and that is whether you are actually getting money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.

The greatest SEO on earth can’t fix these sorts of trouble, but a simple AdWords campaign can help your Wollongong business in this system. So let’s take a heath retreat in Wollongong that is just starting off with an AdWords Campaign – they are doing so since it will help to show them essential areas of their company and save them vast amounts of money, and years of squandered SEO efforts by starting small. During a 2 week campaign, the Wollongong heath retreat owners will uncover two simple items in those two weeks that will mold their SEO strategy for a long time to come.

1. They understand the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
2. They discover that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.

From just checking out this basic data, they learn a great deal about what appeals to their potential customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords they know a simple call to action on the home page with the words ‘special offer’ and a price is powerful with their Wollongong target market.

They transform their home page to demonstrate that sort of feedback and in two brief weeks they are certainly on their way to having their website make money. They gave up some of their design plans on the home page to make way for a simple call to action, and all of a sudden bookings started rolling in.

-Remember that the majority of people, even if they buy from your website, don’t have very much time. Don’t make people look for how to order from your site; it will cost you.

This simple example demonstrates how evaluating what is occurring is so powerful for you as a website owner. Don’t only focus on traffic; web traffic won’t pay the bills. Concentrate on making sales.

At the end of the day, this is your biggest metric when it relates to your success and SEO – all of the others will feed into your sales and this growth. So my major piece of help is to start learning what you can, go get a book, look online, read some blogs and just make an effort and understand some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps look at approaching an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO is based upon a strong groundwork of quality content, so is your Wollongong company actually strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is swamped with small businesses, like yours in Wollongong, that just try to get some awareness, but annoy people instead. Every online marketer, Local business or even just internet user would adore to have that one post or video go viral and let the Social Media Machine just bring in free attention – but the truth is it is a game of chance, and the very best plan that everyone can follow is to make regularly quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you must bear in mind when it comes to Content:

Relevant Content is Key.

Facebook is a fast paced and constantly changing environment, as such you should make sure you reach people when it is going to be most successful. This means every little thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your target audience genuinely cares about you will see better response.

Content is not just words.

Keep in mind that when we talk about content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

High quality means posting content that follows the 3 E’s.

Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when making content. If you can continuously make posts that express one of the Three E’s then you will be on the path to producing a reputation for quality content.

If you are not sure on what your online or local Wollongong target audience will view as quality, then one of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company’s in Wollongong post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it however, one of the easiest ways to know what your Audience will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you find. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

SEO Internet Marketing in Wollongong starts off with being able to describe your product line and your business in a way that will provoke sales and grow your brand name. So you can believe that words are a critical element of any SEO Internet Marketing campaign, especially for small Wollongong enterprises trying to get the most out of your endeavours.

There are phrases that you may use out of habit, or you assume will result in sales, and I expect today to dispel some of the false ideas, and give you a helping hand in explaining just how incredible your business really is. In the world of SEO Internet Marketing in Wollongong, when it involves writing a description of your product, or even describing your operation, there are always particular words that are best to steer clear of because they are overused, clichés, or simply have unfavourable effects that may prevent a lot of sales.

If you identify that your descriptions in SEO Internet Marketing over uses a number of these words, then search for other alternatives because you want to be producing the most ideal possible image for your label.

• Stay clear of using words such as very, maybe, and kind of. They are too ambiguous and there are so many fantastic words you can use instead.
• Stay clear of ‘nice’- it is a word that is so unassertive that it really lends nothing to a description. Same with the word ‘stunning’ it has been overused just so much that it looks lazy.
• Stay away from using the word ‘sorry’ as you should have nothing to apologise for.
• And please steer clear of words which include ‘literally’ or ‘actually’ because they are merely gap fillers in conversation and can make your descriptions seem inattentive and improperly written.

Some of the things that you need to aim towards is trying to get rid of buyer’s remorse. And you can actually do this by being creative in your SEO Internet Marketing campaign by considering the words that you rely on.

Buyer’s remorse is felt by more or less any online shopper, and it is the sensation of disappointment from having purchased. If you can use ingenious language to try and remove this idea, then not only will you end up making more sales, but they will feel better for purchasing and, with any luck, become regular customers.

There are a few concepts I want you to ponder on, and if done well, it should make for a far better-off purchase and improve your SEO Internet Marketing.

Try ideas like:

• Allowing them to know plainly how much of a bargain it is
• Make the product line sound special
• Use terms such as ‘essential’ or ‘deal’ but try keeping away from over using the term ‘sale’.
• Highlight if it has multiple uses, or if it can change number other products.

What you need to take note of though is that you do not want to start seeming like an infomercial. Keep away from phrases like ‘revolutionary’ or ‘never need another one again’ if people start believing that you are just making things up, or it is too good to be true, then you are going to lose a lot of chance for sales. Just be true, and make sure you discuss the actual benefits of your product. One of the best things that you can do for your SEO Internet Marketing as a Wollongong Local business is to ‘Paint a picture’ of the buyer actually having your products or services and they will manage to see its use and will be more prone to purchasing.

If you want to bolster your SEO Internet Marketing strategy in Wollongong or just want understand more about the power of words in the world of SEO Internet Marketing then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsWollongong.com.au.

You will find that Website SEO Strategy is not excessively complicated once you know the rules of the game. 1 rule in particular you need to know in Wollongong is the potential of social media. There is no denying social media is a dynamic tool in your online toolbox for Website SEO Strategy. How you make use of it is the difference between success and failure. I remember the first Facebook competition I ran years ago, we gave a $300 prize to the person who got us the most likes on our page. Remembering now I think that’s pretty funny, but at the moment we were impressed at the results the winner of that competition had over 600 of her friends like our page.

Things have come a long way with social media and one of the most effective things is that generally it is something you can provide to for free and you can build loyal consumers by doing so. A strong idea with social media is to determine what your customers and potential customers want and provide them small but frequent amounts of it. Such as, in the case of some Wollongong Health Retreat Owners – Bob & Sue, a really simple idea Sue could do would be to take a picture of one item she would advise for their customers to buy as part of their weekly groceries that would make life healthier and better, whether it’s a drink, or food, or body scrub or just anything she feels her customers would have an interest in. Pop the picture up on Instagram, post it on her business page wall with Facebook and Google+ and ultimately, maybe tweet about how amazing it is. This idea is not extravagant and doesn’t take that much time but will construct trust and loyalty from her customers, and help with the Website SEO Strategy. Don’t just use your social media as an advertising platform blasting everyone with your latest product or sale; it will get old pretty fast for your customers and fans (potential customers). As an alternative, engage with them. Maybe Sue could ask her customers what soap they use, so their skin doesn’t get too dry. She could take a photo of her soap and start a discussion about the subject. Don’t forget it’s not an opportunity to advertise it’s an opportunity to engage your viewers and build on your brand’s reputation, all of this forms Website SEO Strategy for your Wollongong business.

Having said that, take care to not get too far off subject matter, don’t start posting 123 photos of your cat each week or the only audience you will have left are cat lovers and maybe your Mum.

As the CEO of Internet Marketing Experts Wollongong, I know the struggles that many people have when beginning with S.E.O. I myself ran a small business for a number of years and had to get the hang of SEO from scratch and by a lot of trial and error. So remember to start off tough and use the details that you know. Once you have developed that structure, learn as much as possible about Website SEO Strategy and be patient with the results. If you reach a phase when you are doubtful, or want to set your company apart from the rest, then think of having a conversation to an SEO professional. If you would like to talk to us, call on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

Fed up with wasting money on SEO? Finding a good SEO Agency in Wollongong is indeed possible once you take out the smoke and mirrors.

Every single day someone tells me their story how they have invested a small fortune on failed SEO campaigns. They ask just what Internet Marketing Experts Wollongong will do any differently as an SEO Agency. Is it just going to be much more of the same?

The problem is an SEO Agency does not want you to find out the secret recipe to making those keywords ranked. Why you may ask? The answer is simple because if you understand how little they really created for you each month you would certainly cancel your contract and go elsewhere, this is what I call the game of smoke and mirrors.

Does this sound familiar? ‘Well it requires time to get keywords onto the 1st page’ or ‘Those keywords are way too competitive so we will focus on this phrase because some traffic is better than none, right?’ or ‘we do stacks behind the scenes to make sure your existing keywords stay where they are and don’t go down on the page’ or ‘backlinks are not needed’.

On a monthly basis you get a report demonstrating how your keywords are going, and month after month absolutely nothing seems to happen. You can’t get the keywords you want because they are too challenging to get.

So what to do if you think your SEO Agency in Wollongong is putting to use the good old ‘Smoke & Mirrors’ trick to keep you pouring money down the drain on a second rate SEO campaign?

Here is my sure fire way to take away the ‘Smoke and Mirrors’ from your SEO Agency in Wollongong;

On-page:

1. Ask to see a complete report of what on page work has been performed in the month. This means changes to Meta Descriptions or fixing on page errors etc

Off-Page:

2. Ask to see a daily or weekly report of what off page tasks are completed for your web page each day. For example you want to see a list of the following items each day or week;

a.Social Bookmarking

b.Web Directory Listings

c.Classified Ads Posted

d.Ping Submissions

e.Local Directory Listings

f.Q & A site posts

g.Blog commenting

Be Warned! This line of questioning will lead to almost any SEO Agency in Wollongong to squirm. Possibly you will get a few responses;

1. Well we don’t in fact give our clients that data.
2. We simply just send you a monthly report to evaluate the results around here that’s the only thing that matters.
3. Well since the penguin update a few years ago all of that off-page stuff is no longer of any SEO value.
4. We only create first class links that’s why we only do very few every month.
5. If you do too much off-page work you will get penalised by Google
6. We do not use those spammy/blackhat methods.

Be assured when you request anything more from your SEO Agency just like the list mentioned above if they respond happily and furnish you a detailed list of all the work they have done for you in the past in detail link by link then you are quite likely onto a fairly good SEO Agency. Even so if they pass my first test then there is just one more test. Just how much do they in fact do for you each month? Any respectable SEO Agency in Wollongong will proudly tell you how many links they build for you each month. Be sure that it seems like lots.

Lets say you are investing $1,000 per month with your current SEO Agency?

This is the kind of numbers you should be seeing every month.

a.Social Bookmarking x 20 per day

b.Web Directory Listings x 10 per day

c.Classified Ads Posted x 10 per day

d.Ping Submissions x 10 per day

e.Local Directory Listings x 2 per week

f.Q & A site posts x 1 per day

g.Blog commenting x 1 per day

That’s a total of over 50 tasks daily that should be getting done for your website. Remember great websites that rank no 1 in Google, have 10,000 back-inks to their site.

Just a word of caution, if you are simply not careful and use a trusted Australian company you can achieve high amounts of links that are all spammy and will definitely cost you in the long run with Google penalties, ensure your links are using reputable sites, high PR (Page Rank) etc. There are a lot of Indian companies that guarantee big volumes, but they will sabotage your site in a few short months.

In conclusion, if you are paying some SEO Agency in Wollongong every month, don’t be afraid to ask for a breakdown of tasks and activities carried out for you each month. Don’t fall for the smoke and mirrors it gets pretty old pretty quick.

At Internet Marketing Experts Wollongong we pride ourselves on openness and educating our clients so they know what they are getting for their month-to-month spend. Imagine having an SEO Agency that supplied you with detailed report of every action taken for the month, not just a rankings report?

If you are not finding what you need from your current SEO Agency in Wollongong or just think you ought to be receiving more value for money then call us on 1300 595 013 or visit our website: www.internetmarketingexpertsWollongong.com.au