There is a plethora of online marketing strategies that can help websites in enhancing their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. While SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.
What if you want to see results instantly? Whether your website has just been published or you’re a small company that simply can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by placing your advertising campaigns in front of individuals who are actively seeking for your products or services.
In short, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The benefits that many websites reap from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.
Among the top benefits of PPC advertising is the opportunity to measure and track your results in real-time. Whether or not you set your daily budget to $1 or $10, there are an array of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to quickly evaluate the effectiveness of their campaigns and quickly make tweaks where necessary to improve performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based on your advertising objectives.
PPC allows any type of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to specify a maximum daily budget. Although SEO is a very productive strategy, it regularly takes many months to see results so if you’re a new company that needs to improve traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.
Having the ability to export the results of an advertising campaign and examine various metrics provides websites with valued data which can be used in other marketing approaches. In addition to this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO initiatives. PPC also makes it possible for websites to discover data about their comptetition by utilising 3rd party tools like KeywordSpy and SpyFy, enabling them to develop a profile of their competitors and what market share is readily available.
As you can see, PPC is an amazing marketing tool that is suitable for all kinds of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results presents invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any advice in putting together your PPC ad campaigns, contact Internet Marketing Experts Wollongong on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswollongong.com.au