The Battle of the Brands
Your Website SEO Strategy in Wollongong is still really about keywords, but there really is one concern that some providers face when they attempt to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Wollongong, it would be excellent if for anybody that searches for ‘Yamaha’ in Wollongong your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au