Google AdWords Management Wollongong – Do people actually see your ads?
Google AdWords Management is a vital part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you seek.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain hope that it will create some new business for them. If you are a company in Wollongong (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really basic ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are in fact 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Wollongong business then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I would like you to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more specific targeting so you can reach your Wollongong customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.
$5 will by no means see any real results– and not just because results cost more, but because you need to have a bigger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to think of how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to discover what will help you.
Monitoring your ad.
This is the step that far too many people discount because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you incorrect assumptions about its results. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Wollongong, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look out for in a successful Google AdWords campaign, or wish to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWollongong.com.au.