Digital SEO Marketing is an Iceberg – Don’t let your Wollongong operation sink
Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is all about keywords and Links. This is true … but it is even so much bigger than that, and so if you are thinking about SEO in Wollongong I want you to begin considering SEO in 2 ways – ‘on-site’ and ‘off-site’.
On-site SEO is your content and website infrastructure – your keywords and web design
Off-site SEO is how other online sources refer to your website – Your links and social profile
Frequently more than 50 % of SEO elements will be outside of your control, and you won’t even have the chance to see – which is why so many men and women don’t realize they exist. Frankly, if you want to get the most out of the aspects of you Wollongong business that can be managed, it is a good idea to think about doing some analysis into a respected SEO agency. Off-site SEO is spoken about so much, ‘what links you need’ ‘blogging links don’t get the job done’, ‘ stay clear of bad links’ – almost every SEO blog will talk about how to earn that magical link-juice but if you haven’t got your On-site SEO arranged, then it is all going to go to waste.
On-Site Digital SEO Marketing
Your on-page optimisation is often the aspects that are like the concealed stage-hands– behind the curtain, pulling all the levers to ensure the main show continues. It is mainly a technical enterprise requiring direct and skilled knowledge and can have a demoralising effect because of the sheer amount of persistence that is needed.
As with anything consisting of modern Digital SEO Marketing, it takes time to see final results. This is why it is critical to know what factors of your on-site optimisation have the most substantial effect in 2016
An especially important on-page factor of your business focuses upon a geographic link, -this was the key focus of the Pigeon update touched on earlier. For instance, if you want consumers to be able to approach you, have deliveries or need relevant information specific to Wollongong then you need to make sure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, revising contact details, geographic imagery, and integration with data sources.
Keeping your Website Updated:
How frequently your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is renowned for delivering high-quality, regular and unique information sees a direct enhancement in Search Engine rankings. One of the quickest and easiest ways to take advantage of this is to integrate a blog element into your webpage. Make it brief, punchy, engaging and to a schedule you can sustain and you will be contributing to a positive SEO for your Wollongong business.
This is your Google visibility. It draws Google’s straight interest into your site considering that Google like having the ability to associate a face to a website. This is because Google would like to know who has put the content and the information on their website, and this gives the website credibility, in Google’s eyes, there is an actual person behind the content of the website. Examples with this are when a search returns Google+ business information (including pictures) with Google search results.
These tags lead to the identity of your images and assist in the navigation of visually impaired users. They play an important role in your SEO because it creates correlations with your images and improves rankings through keywords and the characteristics that Google Image Search seeks.
These are your H1 and H2 tags. Using organic keyword usage, you can use the Heading tags to promote the way in which your content is indexed by Search Engines.
These tags serve two crucial functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore good to have them both succinct and true, but also compeling enough to urge users to engage further with your website.
As the CEO of Internet Marketing Experts Wollongong, I recognize the problems that many people have when starting the SEO. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a great deal of experimentation. So just remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about Digital SEO Marketing and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a chat to an SEO professional
However, If you want to start on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au