An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a mystical creature with terrific powers. Understanding exactly how SEO works and all the varying ways to enhance your website’s SEO score can be remarkably demanding and time-consuming. However, it is a vital aspect of any online marketing plan and will virtually make or break a firm in some industries. Many industry experts consider SEO to be among the most successful forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visits and earnings.
It’s very tough to keep up to date with SEO best practices and standards since they change frequently, so it’s often recommended that you seek professional advice concerning your SEO and online marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content frequently is also key so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always excellent for SEO because new content is frequently being added and search engines love spotting new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the various webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the info they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially condensed descriptions of the content of the web page. While meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on a very long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve constructed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t have to worry about it!
Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Wollongong on 1300 595 013 or visit their website: http://www.internetmarketingexpertswollongong.com.au