5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Wollongong is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have come across the concept of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Wollongong I have encountered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter at all

There is also the false idea that with every one of the adjustments that have already been made, and the shift towards concept based searches, keywords don’t make a difference in 2015. This idea is misguided as keywords play a more important role than ever. It’s an advancing market that is consistently changing and developing so you have to stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The concept that the more often a keyword is used will translate into more success is an outdated idea. There is no formula connecting to the density and consistent repetition of keywords closely packed together. The aim you should consider is to have your specific expressions repeated throughout so that you can increase their regularity while balancing well-flowing content that stimulates a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the method circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are happily at an end. The keyword rich domain names no longer have much true value to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and uncommon ways is better referred to as keyword stuffing. By now you should understand that this is not a method that would be still supported in the 2015 environment. You should stay clear of alienating your readers and concentrate on the subtle and logical way to weave keywords into your copy while nevertheless creating excellent and unique content.

As the CEO of Internet Marketing Experts, I know the struggles that lots of people have when beginning the SEO, particularly when it comes to comprehending keywords and your Search Engine Optimisation Plan in Wollongong. I myself ran a small business for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the facts that you know. Once you have established that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are unclear, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

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call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au

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