So, you’ve got an amazing business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you possibly know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when developing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to produce a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is very SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the online community. At the moment, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.
WordPress is mobile friendly
Due to the increasing use of smart phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will automatically adjust the appearance of your website to fit. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is imperative so of course WordPress has high security standards. Approximately one-quarter of websites are produced on WordPress so hackers are regularly searching for ways to compromise them. WordPress is well aware of this so has produced a series of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted sources.
As you can see, WordPress has a series of superior features that simply make it the best website platform on the market today. Though there are many other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any inquiries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Wollongong on 1300 595 013 or visit their website: http://www.internetmarketingexpertswollongong.com.au